The Pepperidge Farm® Goldfish® brand continues its commitment to healthy lifestyles by partnering with Positive Psychology leader and mother of four, Dr. Karen Reivich, to create Fishful ThinkingSM. Fishful ThinkingSM is a program that helps parents raise children who have a positive attitude and can confidently tackle life's challenges.

Fishful ThinkingSM focuses on five key skills that all parents can teach to their children.

OPTIMISM: Focusing on the positive things in life.

EMOTIONAL AWARENESS: Expressing and controlling your feelings.

GOAL SETTING/HOPE: Finding ways to achieve your goals.

RESILIENCE: Coping with life's ups and downs.

EMPOWERMENT: Identifying and using your strengths and skills.

With Fishful ThinkingSM, parents can:

  • talk with kids about how to deal with the ups and downs of life
  • teach effective problem-solving techniques to help kids grow with a feeling of competence
  • help kids develop an optimistic attitude that allows them to move past setbacks and obstacles
  • help kids to develop their confidence and reach their full potential
  • empower parents and children to develop positive communication between each other and practice the skills with their kids using fun, easy activities
  • connect with other parents to find solutions that help develop happier, healthier, more resilient children.

Answers from Dr. Reivich

Dr. Karen Reivich answers real life questions from parents about their parenting concerns.

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  • All Ages
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