City Year is an organization that is dedicated to empowering young people with the skills and opportunities to make a positive difference in the lives of others. Inspired by this dedication, the Goldfish® brand is a proud sponsor and supporter of City Year in their continuing effort to make the world a better place.

Why a Starfish?

The Starfish Story is an important part of City Year because it is a reminder that each of us has the power to make a difference. It is a source of inspiration for the young people that participate in City Year and dedicate themselves to improving schools and communities.

How can you help?

Visit: http://www.cityyear.org/starfish/ for information on volunteering, donations and more.

Here are some things you can do to help instill the importance of helping others in your child:

From Dr. Karen Reivich

Creating age-appropriate, safe opportunities for your children to help others is a great way to promote important emotional skills and to increase a child's well being. When children are given opportunities to connect with someone who needs help — a neighbor who needs help carrying a package, a friend who needs help fixing a toy, or a classmate who needs help understanding a math problem - they develop empathy, compassion and self-efficacy. Empathy and compassion are critical for strong relationships and for helping our children to connect with others in a way that makes the world a better place for all of us. When a child helps someone, she builds her own self-efficacy because she sees first hand how her behavior positively influences the situation. There is no better way to develop the belief "I can make a difference" than to see yourself making a difference.