Norwalk, CT (June 16, 2008) – Pepperidge Farm now makes it easy for kids and parents alike to mix it up a little with the launch of Pepperidge Farm® Goldfish® Mix-Up Adventures — a wholesome, fun snack that celebrates two great tastes, all mixed up. Mix-Up Adventures offers the tasty combination of Xtra Cheddar Flavor Blasted and Pretzel Goldfish crackers mixed together — for a flavorful snack kids and adults will enjoy.

"We know that when it comes to snacking, kids love variety and parents have told us they often mix up different flavors of Goldfish crackers for their kids at home," said Michael Simon, Vice President/General Manager — Snacks Division at Pepperidge Farm. "In an effort to continue to provide kids and moms with convenient, fun, wholesome snacks, we decided to combine two of our great Goldfish flavors, Xtra Cheddar Flavor Blasted and Pretzel, into one fun, easy and tasty snack the entire family will enjoy."

Pepperidge Farm Goldfish Mix-Up Adventures snacks will be available June 16 at major supermarkets, grocery stores and mass merchandisers nationwide, with a suggested retail price of $2.19.

About Pepperidge Farm
To further demonstrate its pledge to the City Year cause, Pepperidge Farm will hold a company-wide day of service in September, during which the more than 350 employees at the Norwalk, CT Corporate Headquarters will dedicate their time to socially-impactful service projects. Care Force®, a business division of City Year that helps corporations and organizations engage in community service, will facilitate the day. "It's one more way that Pepperidge Farm is fostering teamwork and building relationships within the community and our company," said Pat Callaghan, President of Pepperidge Farm. "Joining together to help improve and enhance the area where we live and work shows the genuine caring of our employees, a tradition that dates back 70 years to our founder, Margaret Rudkin."

Pepperidge Farm was founded in Connecticut in 1937 by Margaret Rudkin, an entrepreneurial homemaker who began baking fresh, all-natural bread for her allergy-afflicted son. The company is now a nationwide business with 8 manufacturing facilities, almost 5,000 employees, almost 4,000 independent distributorships, and over $1 billion in sales. Pepperidge Farm was acquired by Campbell Soup Company in 1961.

Primary Contact:
Geri Allen
(203) 846-7351
Geri_allen@pepperidgefarm.com